I found this chapter to be really beneficial in regards to the discussion of how technology affected design and about the design pedagogy debate among educators. I tend to agree that if learning were placed more on the learning of traditional hand skills more so than software or computer environments, it would be extremely more effective. All the time to make sense of the digital world I have to refer back to traditional artistic method helps me atleast to think my way through the digital space like molding clay, painting and drawing to figure out how something works on screen. Learning the real media has helped me so much in figuring my way out on screen.
The idea that graphic design is becoming less concerned with designing graphic and more so about designing graphics and more obsessed with the psychology of human experience is fairly exciting. I've always loved interaction design and design stragety. I remember the first few times I realized that design was teaching me how to do other things besides design pages, like effective organize my desk so I could work faster or figuring out the best place to put a piece of furnature so that it was out of the way but could be a conversation piece. Basically I think it'd be foolish to limit the profession to just creating printed (or digital) work in this fast changing world!
The idea about the audience having a role in the design process is likewise intriguing to me. I have noticed this in the way we are taught through critiques at school, that ideas come from the faceless mass and not the one designer who is working on the solution. Credit is due to no one for the great idea, maybe just to the designer for filtering out the ideas that wouldn't work, but over all the artifact is the result of the design process itself and many hands in the pot and not straight dictation of the original designer. This is really cool!
Lastly, I've always liked science so the idea that design becomes more scientific and research based in the future is also exciting. I like the idea that a designer has to play all these roles as mediator between so many different disciplines. Designers are artists, marketers, consultants, scientists , philosophers and a lot more that You'd think!
